Sumit Potbhare

Microsoft Dynamics AX for Retail

AX 2012 R3 CU12 | Cortana Intelligence Service management module

Hi Guys, In this blog I would like to share some information on Cortana intelligence services (CIS) management which is a new module that introduces machine learning capability in Microsoft Dynamics AX 2012 R3 CU12. This might have a positive impact in changing the way Retailers provide meaningful up-sell capabilities, generate related products to attract customer and also send email for product recommendation using Customer purchase history.

CIS.png

Big data technologies and machine learning to perform advanced analytics can solve hard problems in remarkably simpler ways and make Microsoft Dynamics AX business processes more intelligent. Primary among them is the problem making product recommendations which is one of the most ubiquitous technologies in use with businesses in the Retail segment and has several use cases. Microsoft Dynamics AX currently supports this functionality with a statically maintained list of “related products” on retail catalog items. This is very difficult to scale and involves considerable manual effort that is costly and is prone to error. The output is often stale and is of not much use to the end customer.

Cause

Microsoft Dynamics AX has a rich support for Retail business processes and includes functionality to generate product recommendations as a statically configured “related products” on an item. Also, the application of Machine Learning techniques to solve this problem faces several roadblocks, especially when it comes to operationalizing such systems in an enterprise ecosystem. One has to solve issues relating to – security, scalability, availability and most of all ease of use in addition to the efficacy of the Machine Learning models itself.

Resolution

Microsoft Cognitive Services APIs hide away all the complexity and allow you to use machine learning directly within Microsoft Dynamics AX without investing in your own data science and other big data technology skills. With the introduction of this new module, Microsoft provide the components and building blocks that are required to solve the problem of making product recommendations.

Cortana intelligence services management – showcases Recommendations API integration in Dynamics AX 2012 R3. You can use this capability to create a machine learning model and train that model for generating recommendations. You can use this as a reference implementation and connect more Cognitive Service APIs or bring other Cortana intelligence based insights into your Dynamics AX solution.

For detailed information about this feature, review the following Microsoft TechNet article: Cortana Intelligence Services management whitepaper

You can read this nice blog to learn more about Cortana Intelligence Suite.

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Enjoy RetailDAXing.

Disclaimer: The information in the weblog is provided “AS IS”; with no warranties, and confers no rights. All blog entries and editorial comments are the opinions of the author.
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